Difference between SEO and ASO

Today, we are going to be talking about the differences Difference between SEO and ASO

Their Purposes

• ASO aims to make applications rank higher on the search results of app stores.
• SEO aims to make websites rank higher on search engine results.

Complexity

ASO implementations:

• Category & Competitor & Keyword Analysis
• Optimizing Textual Contents (App name, description, title etc.)
• Optimizing Visual Contents (App icon, screenshots, preview video etc.)
• Localization

SEO implementations:

• Keyword selection
• Multiple search engine optimization
• Page title optimization
• On-page backlinks
• Off-page backlinks
• Website credibility
• Link relevance
• Content freshness
• No follow links
• Optimizing page speed
• High-quality content
• Social Sharing

As you can see above, SEO is more complex than ASO in terms of implementations.

User Search Habits

1. On App Stores, users usually write about the functionalities they’re looking for while searching for an app.
2. On Search Engines, users usually type the name of the topics they want to get information about.

 Relevancy

1. Search on app stores, apps are usually shown according to their functionalities, categories etc.
2. Search on search engines, results are usually shown according to relevancy, what your website is about, the quality of the links on your websites etc.

Optimizations

1. ASO optimizations are usually visual optimizations such as app icon, screenshots and videos.
2. SEO optimizations are usually textual optimizations.

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