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    An Overview of SEO (Search Engine Optimization)

    An Overview of SEO (Search Engine Optimization)

     An Overview of SEO (Search Engine Optimization)

    • SEO stands for “search engine optimization.” SEO is a showcasing discipline focused on developing permeability in natural (non-paid) search engine results.
    • SEO envelops both the specialized and inventive components required to improve rankings, drive traffic, and increase awareness in web crawlers.
    • Search engine optimization is the practice of increasing the quantity & quality of traffic to a website through organic search engine results.

    What goes into SEO?

    • Quality of traffic
    • Quantity of traffic
    • Organic results

    Types of SEO

    • White Hat SEO: Its utilizing techniques & methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
    • Black Hat SEO: Its exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques & methods are in direct conflict with search engine guidelines.

    Techniques of SEO

    A. Onsite SEO

    • Keyword Research – Analysing the types of words and frequency used by prospective customers to find a brands services and products. Understanding their intent and a user’s expectations from their search.
    • Technical Auditing – Ensuring the website can be crawled & indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
    • Onsite Optimisation – Improving the website structure, internal navigation, on-page alignment & content relevancy to help prioritise key areas and target relevant search phrases.
    • User Experience – Ensuring content shows expertise, authority & trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.

    B. Offsite SEO

    • Content (Marketing) – Reputable websites link to exceptional content. So creating amazing content will help attract links.
    • Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal news flow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
    • Outreach & Promotion – This involves communicating with key journalists, bloggers, influencers or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.

    A list of the most important Google ranking factors a beginner should know.

    Domain factors:

    • Domain registration length
    • Domain history
    • Country TLD extension

    Site factors:

    • Sitemap
    • Domain trust
    • Server location
    • Mobile optimized site
    • Google Search Console integration

    On-Page factors:

    • Title tag
    • meta description tag
    • H1 tag
    • Canonical tag
    • Image Optimization
    • Content Updates
    • Outbound links
    • Internal links
    • Keyword in URL [URL Optimization]

    Off-Page factors:

    • The number of linking domains
    • The number of linking pages
    • Domain Authority of linking page
    • Link Relevancy
    • Authority of linking domain
    • Links from a homepage
    • A number of do follow vs. no follow links
    • The diversity of link types
    • Contextual links
    • Link anchor

    So if you’d like to discuss how SEO can help you and your business, then get in touch with us.


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