An Overview of SEO (Search Engine Optimization)

 An Overview of SEO (Search Engine Optimization)

• SEO stands for “search engine optimization.” SEO is a showcasing discipline focused on developing permeability in natural (non-paid) search engine results.
• SEO envelops both the specialized and inventive components required to improve rankings, drive traffic, and increase awareness in web crawlers.
• Search engine optimization is the practice of increasing the quantity & quality of traffic to a website through organic search engine results.

What goes into SEO?

• Quality of traffic
• Quantity of traffic
• Organic results

Types of SEO

• White Hat SEO: Its utilizing techniques & methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
• Black Hat SEO: Its exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques & methods are in direct conflict with search engine guidelines.

Techniques of SEO

A. Onsite SEO

• Keyword Research – Analysing the types of words and frequency used by prospective customers to find a brands services and products. Understanding their intent and a user’s expectations from their search.
• Technical Auditing – Ensuring the website can be crawled & indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
• Onsite Optimisation – Improving the website structure, internal navigation, on-page alignment & content relevancy to help prioritise key areas and target relevant search phrases.
• User Experience – Ensuring content shows expertise, authority & trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.

B. Offsite SEO

• Content (Marketing) – Reputable websites link to exceptional content. So creating amazing content will help attract links.
• Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal news flow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
• Outreach & Promotion – This involves communicating with key journalists, bloggers, influencers or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.

A list of the most important Google ranking factors a beginner should know.

Domain factors:

• Domain registration length
• Domain history
• Country TLD extension

Site factors:

• Sitemap
• Domain trust
• Server location
• Mobile optimized site
• Google Search Console integration

On-Page factors:

• Title tag
• meta description tag
• H1 tag
• Canonical tag
• Image Optimization
• Content Updates
• Outbound links
• Internal links
• Keyword in URL [URL Optimization]

Off-Page factors:

• The number of linking domains
• The number of linking pages
• Domain Authority of linking page
• Link Relevancy
• Authority of linking domain
• Links from a homepage
• A number of do follow vs. no follow links
• The diversity of link types
• Contextual links
• Link anchor

So if you’d like to discuss how SEO can help you and your business, then get in touch with us.