An Overview of SEO (Search Engine Optimization)
- SEO stands for “search engine optimization.” SEO is a showcasing discipline focused on developing permeability in natural (non-paid) search engine results.
- SEO envelops both the specialized and inventive components required to improve rankings, drive traffic, and increase awareness in web crawlers.
- Search engine optimization is the practice of increasing the quantity & quality of traffic to a website through organic search engine results.
What goes into SEO?
- Quality of traffic
- Quantity of traffic
- Organic results
Types of SEO
- White Hat SEO: Its utilizing techniques & methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
- Black Hat SEO: Its exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques & methods are in direct conflict with search engine guidelines.
Techniques of SEO
A. Onsite SEO
- Keyword Research – Analysing the types of words and frequency used by prospective customers to find a brands services and products. Understanding their intent and a user’s expectations from their search.
- Technical Auditing – Ensuring the website can be crawled & indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
- Onsite Optimisation – Improving the website structure, internal navigation, on-page alignment & content relevancy to help prioritise key areas and target relevant search phrases.
- User Experience – Ensuring content shows expertise, authority & trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.
B. Offsite SEO
- Content (Marketing) – Reputable websites link to exceptional content. So creating amazing content will help attract links.
- Digital PR – PR provides reasons for other websites to talk and link to a website. This might be internal news flow, writing for external publications, original research or studies, expert interviews, quotes, product placement and much more.
- Outreach & Promotion – This involves communicating with key journalists, bloggers, influencers or webmasters about a brand, resource, content or PR to earn coverage and ultimately earn links to a website.
A list of the most important Google ranking factors a beginner should know.
- Domain registration length
- Domain history
- Country TLD extension
- Domain trust
- Server location
- Mobile optimized site
- Google Search Console integration
- Title tag
- meta description tag
- H1 tag
- Canonical tag
- Image Optimization
- Content Updates
- Outbound links
- Internal links
- Keyword in URL [URL Optimization]
- The number of linking domains
- The number of linking pages
- Domain Authority of linking page
- Link Relevancy
- Authority of linking domain
- Links from a homepage
- A number of do follow vs. no follow links
- The diversity of link types
- Contextual links
- Link anchor
So if you’d like to discuss how SEO can help you and your business, then get in touch with us.