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Improve website speed performance by tips & tools

We write this blog to you know in-depth speed optimization and demonstrate to you that it is so imperative to have a fast loading, snappy website!

The site speed establishes the first impression about your business. It’s fundamental to understand that you won’t get another opportunity with regards to user experience. Low site speed is a standout amongst the most frustrating things that will turn people off about your resource.

Importance of website speed optimization:

Page load time is a web performance metric that show the time required for a page to appear on the user screen. How the site speed optimization impacts the key factors of site success:

  • Conversion

Site conversion is an essential factor in your business achievement, which means getting your visitors to do what you want them to do. For example, they will purchase your product/services, subscribe to newsletters campaigns, etc.

  • Visibility

The load time of your site also impacts how easily users can discover your site. Site speed is one of the factors that Google takes into consideration when ranking sites. A low performing site has a poor user experience and thus increases less performance in search results.

  • Usability

Site usability like site page speed, load time, and site responsiveness to user asks for specifically impacts customer loyalty. The better your site performs, the more fulfilled a user will be. An extraordinary user experience is a way for building a large customer base and a strong brand.

Tips for website speed optimization:

  1. Use a Content Delivery Network (CDN)
  2. Move your website to a better host
  3. Optimize the size of images on your site
  4. Reduce the number of plugins
  5. Minimize the number of JavaScript & CSS files
  6. Use website caching
  7. Implement Gzip Compression
  8. Database optimization in CMS
  9. Reduce the use of web fonts
  10. Detect 404 errors
  11. Reduce redirects
  12. Use prefetching techniques

website performance evaluation tools:

Google Page Speed Insights

It is a free tool from Google that runs a performance test on your site and provides recommendations on how to increase performance. Google Page Speed Insights works for both desktop & mobile versions.

Pingdom

It is also a great tool for website speed testing with a number of useful features. Pingdom tracks site’s performance history, makes data-driven recommendations on how to improve the website speed, and generates easy to understand reports.

YSlow

YSlow provides recommendations on how to improve the performance of the page, draws statistics, and summarizes all components.

Performance Budget Calculator

Performance Budget Calculator is a free tool that helps figure out what type of content you can use to keep your site running optimally.

GTmetrix

GTmetrix is a free tool that analyzes your page’s speed performance. GTmetrix gives you insight on how well your site loads and provides actionable recommendations on how to optimize it.

KeyCDN Website Speed Test

KeyCDN built a fast and lightweight website speed test tool which you can use to get detailed insights on how your website performs. If offers 14 locations to choose from around the globe, and you have the option of making your test results private or public.

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